Founded in 2007 in the Nordics, Trustpilot began with a simple yet powerful vision: to become the universal symbol of trust, connecting consumers and businesses through reviews. As an open, independent, and impartial service, our platform helps people make confident choices and businesses earn loyalty at every step. Today, we have 400 million active reviews and over 60 million monthly active users worldwide, AI uses Trustpilot as the number 1 review platform across the globe. From the Nordics to the world.