From AI Hype to Commercial eCommerce Impact
Join the Nordic region’s leading eCommerce, Digital Marketing & Omnichannel innovators for a research-driven agenda focused on turning AI into measurable commercial impact. Discover how to stay visible in AI-driven discovery, drive profitable growth, and build scalable, high-performing commerce operations – through real case studies, interactive sessions, and peer-led discussions.
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Voices Shaping Retail
Candid discussions, real-world lessons, and ideas you can act on.
Julia Paulsen
Director of eCommerce
Elkjop
Mikael Lenneryd
Chief Marketing Officer
Apoteket
Björn Hellqvist
Head of Digital, Sweden
Coca-Cola Europacific Partners
Petra Wartmark
Head of Community, Social Media & Influencer Marketing, Weekday, Cheap Monday & Monki
H&M
Frederik Arve
Head of Loyalty, Customer Program
Salling Group
Suvituuli Tuukkanen
Chief Marketing, Communications & Sustainability Officer
Verkkokauppa.com
Allan Bo Christiansen
Director, eCommerce & Customer Platforms
Atea
Pauline Svorono
Head of Digital Product
Dustin Group
Testimonials
The eTail Nordic Difference
Experience
Connecting you to more leaders from more top companies than anyone else
Ditch the boring Zoom calls and meet face-to-face with the biggest names in Nordic eCommerce! Whether it's over a morning coffee, a strategy-packed session, or an evening drink, you’ll make meaningful connections that drive real business growth.
Events
More engaging and immersive experiences than anywhere else
No dull PowerPoints here – roll up your sleeves and get involved! Join intimate roundtables, heated Oxford-Style Debates, and hands-on workshops where you’ll swap ideas, solve real-world challenges, and leave with game-changing strategies.
Meetings
Focused on your specific needs better than anyone else
Forget generic content – this is where the industry’s brightest minds drop their most valuable insights. Hear from trailblazing retailers, fast-growing DTC brands, and digital disruptors as they reveal what’s actually working right now in eCommerce.
Agenda At A Glance
AI-Driven Discovery & Visibility (Day 1)
Adapting to AI-led search, conversational commerce, and fragmented discovery channels to drive growth
Profitability & Margin Growth (Day 1)
Driving efficiency, retention, and smarter acquisition strategies to improve ROI
Personalisation & Customer Journeys (Day 1)
Scaling real-time, data-driven experiences across channels and touchpoints to i optimise CX
Data, AI & Operational Foundations (Day 2)
Building data, governance, and structures to scale AI across the business
Loyalty, Retention & Customer Ownership (Day 2)
Strengthening relationships in an AI-mediated, low-loyalty landscape .
Future Commerce & Innovation (Day 2)
Exploring what’s next in retail, from AI to marketplaces and new business models .
Growing a
Greener Future.
We're committed to creating a more sustainable world for this generation and future ones. By registering for the event, £1 will automatically be donated to One Tree Planted on your behalf. Want to get involved?
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Through Our Lens
Who said eCommerce conferences can't be fun? We’re known in the industry for awesome experiences you can’t get anywhere else. You’ll come as an attendee, and leave as part of a community.
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