The Pulse of Nordic E-Commerce
Consumers in the Nordic region made online purchases of 4.29 billion Euros during the second quarter of 2016. This is an increase of more than 800 million Euros or 23 percent compared to the same period in 2015. At the same time, domestic commerce has been growing even more quickly, by 29 percent.
The gap between pure-play and bricks and mortar retailers is getting smaller. We interviewed 100 leading retailers in the Nordics to discover how they are responding to this new economic reality.