Increasing Customer Engagement in 2021: How Retailers Have Adapted Their Marketing Strategies During a Pandemic

In the past year we have seen tremendous growth in online sales and we are experiencing a new wave of digital consumers who have not just changed their buying behaviour online. Their completely new expectations for the customer journey have accelerated tremendously and they are looking for a relevant, authentic, and more importantly, a personal experience.

In Q1 of 2021, WBR Insights surveyed 100 VPs of Retail, eCommerce and similar from retailers across the Nordics to find out about the challenges they are facing this year and the innovative solutions they are putting in place.