eTail Nordic 2018

October 02-October 03, 2018



Technology & Innovation in Retail

Who's really ahead?

It’s often thought that luxury brands are slow to the mark when it comes to embracing new media, technology and digital innovation.

But is this really true?

We surveyed 100 luxury brands and mid-market retailers in key markets throughout Europe to find out how technology and innovation plays a role in the overall strategy of their brand – and which brands are key influencers in this strategy.

Webinar - Innovation in Retail & Technology

Hear from retail experts at Worldpay & SapientNitro as we delve into the divide between luxury retail and mid-market to find out where the industry is headed as it pushes forward in the digital age.

Internationalizing Your Brand in 2017

Europe has some of the largest and most dynamic e-commerce markets in the world. Shoppers in Europe are snapping up products online at an unprecedented rate, even for luxury and other high-value items. As a result, improving both their reputation and their reach in Europe should be a ‘no-brainer’ for US brands.

The Digital Power House

In Q2 of 2017 eTail Nordic & WBR Digital surveyed 100 leading retailers in the Nordics. The research targeted retailer industries from fashion, household goods, travel and consumer electronics with a focus on their activities in-store and online. Respondents to the survey were Heads of E-commerce, Directors of Marketing or others of an equal standing. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by eTail Nordic & WBR Digital and are presented here with analysis and commentary from the eTail Nordic community.

The Pulse of Nordic E-Commerce

The Pulse of Nordic E-Commerce

Consumers in the Nordic region made online purchases of 4.29 billion Euros during the second quarter of 2016. This is an increase of more than 800 million Euros or 23 percent compared to the same period in 2015. At the same time, domestic commerce has been growing even more quickly, by 29 percent.

The gap between pure-play and bricks and mortar retailers is getting smaller. We interviewed 100 leading retailers in the Nordics to discover how they are responding to this new economic reality.

Emarsys Forrester AI Marketing Readiness


The Online Customer Catwalk - Fashion Industry

Do you know why your digital shoppers behave the way they do?