Retail Passes
Retailer passes are reserved for in-house professionals at retail brands and merchants with strategic or budgetary responsibility across eCommerce, digital, marketing, customer experience, data, or technology.
eTail UK is tailored for Directors, Heads of, VPs, and C-level leaders driving growth and transformation initiatives.
All registrations are manually reviewed to ensure a high-level, peer-driven environment.
Pricing & Discounts
Scroll down to find the right ticket for you and your company. And don’t forget – the earlier you book your ticket, the more you save!
Select Your Company Type:
Select Your Package(s):
Unit Price
Quantity
Total
Full Access Pass (20 - 21 October 2026)
- Do NOT book this pass if you are not a retailer. All passes are manually checked, and will be cancelled if the wrong ticket type is selected.
- Any business development professionals from within retailers, brands or other commerce organisations are required to purchase a solution provider pass.
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Main conference
- Main Conference 20 - 21 October 2026
- Access to exhibition area, networking app and all networking receptions
- Access to speaker presentations post event
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Order Total
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Stuff you really need to know:
Brands/Retailers: Typically a company that sells products to consumers (B2C) - whether online, in-store, or via omnichannel - and does not meet any of the criteria for Solution Providers or Consultants. Examples of brands/retailers include: IKEA, H&M, Elkjøp, Boozt, Arla, Telia, JYSK, and Bestseller.
*If payment of a booking is not received at point of registration the booking will be subject to a processing fee of €59 plus VAT
Cheques are not an acceptable payment method within 10 weeks prior to the event
Conference price subject to 25% Swedish VAT
Who Qualifies for a Free Retailer Ticket?
The following outlines the general criteria for complimentary retailer tickets, exclusively for Senior Professionals. However, WBR reserves the right to make the final determination in all cases, regardless of the guidelines provided below.
A qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. WBR reserve the right to make the final decision on who qualifies for a free ticket, regardless of any other factors.
**To secure a complimentary Retailers ticket you must provide a valid credit card during the registration process. Attendees registered for a complimentary Retailers ticket must attend the event or are liable for a “no show” compensation fee of £99 + UK VAT if applicable.
YOUR CARD WILL NOT BE CHARGED IF YOU ATTEND THE CONFERENCE.
You can review our full cancellation and substitution policy, as well as data protection guidelines here.
*A qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising.
Fee includes continental breakfast, lunch, cocktail receptions and conference documentation.
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