eTail Nordic 2025

2025

Speakers

Meet the 2022 Speakers

Peder Apelgren, Chief Digital Officer at Clas Ohlson

Peder Apelgren

Chief Digital Officer
Clas Ohlson

Kati Riikonen, VP, Head of Online, Marketing & Analytics at Telia

Kati Riikonen

VP, Head of Online, Marketing & Analytics
Telia

Josefine Billström, Creative Strategist at Meta

Josefine Billström

Creative Strategist
Meta

Sam Foroozesh, CEO & co-founder at Cure Media

Sam Foroozesh

CEO & co-founder
Cure Media

Natalie McMurdie, Global On-Site Optimisation Specialist at Pandora

Natalie McMurdie

Global On-Site Optimisation Specialist
Pandora

Jans Verner

Sales Executive
Nuuday

Marcus Ivarsson, Manager, Avanade for at Volvo Cars

Marcus Ivarsson

Manager, Avanade for
Volvo Cars

Martin Wolf, Director of eCommerce Enablement at LEGO

Martin Wolf

Director of eCommerce Enablement
LEGO

Sabrina Buus, Digital Director at Sephora

Sabrina Buus

Digital Director
Sephora

Ann Kirstine Havsteen, Head of European Loyalty at Circle K

Ann Kirstine Havsteen

Head of European Loyalty
Circle K

Peter Boris Kreilgaard, Head of Marketing at Coop.dk

Peter Boris Kreilgaard

Head of Marketing
Coop.dk

Maja Fabech, Head of SoMe and Influencers at Matas

Maja Fabech

Head of SoMe and Influencers
Matas

Anders Felbo Pold, Head of Digital Customer Experience at Salling Group

Anders Felbo Pold

Head of Digital Customer Experience
Salling Group

Jason Baldry, Director of Strategic Retail at Bazaarvoice

Jason Baldry

Director of Strategic Retail
Bazaarvoice

Søren Bartels, eCommerce Director at Atea

Søren Bartels

eCommerce Director
Atea

Peter Muld, Chief Strategy & Digital Officer at ICA Sverige

Peter Muld

Chief Strategy & Digital Officer
ICA Sverige

Elin Ekvall, Chief Commercial Officer at By Malene Birger

Elin Ekvall

Chief Commercial Officer
By Malene Birger

Marcus Casal, Chief Technology Officer at Lionbridge

Marcus Casal

Chief Technology Officer
Lionbridge

Anders Christoffer Jensen, Digital Portfolio & Deployment Lead at IKEA

Anders Christoffer Jensen

Digital Portfolio & Deployment Lead
IKEA

Claes Hessel, Head of Online and Customer Support at Apotek Hjärtat

Claes Hessel

Head of Online and Customer Support
Apotek Hjärtat

Heli Fleetwood, Marketing Director at Polarn O Pyret

Heli Fleetwood

Marketing Director
Polarn O Pyret

Brent Bellm, Chief Executive Officer at BigCommerce

Brent Bellm

Chief Executive Officer
BigCommerce

Allan Bo Christiansen, eCommerce Director at Atea

Allan Bo Christiansen

eCommerce Director
Atea

Becki Francis, Director of Retail Strategy, EMEA at Movable ink

Becki Francis

Director of Retail Strategy, EMEA
Movable ink

Ismael García, Digital Technology Chief at Salling Group

Ismael García

Digital Technology Chief
Salling Group

Niclas Fröidh, eCommerce Performance Lead, Nordics at Elkjop

Niclas Fröidh

eCommerce Performance Lead, Nordics
Elkjop

Michiel Gaasterland, Evangelist at CM.com

Michiel Gaasterland

Evangelist
CM.com

Rocky af Ekenstam Brennicke, Brand & Marketing Executive / former Brand & Creative Director, & Other Stories at -

Rocky af Ekenstam Brennicke

Brand & Marketing Executive / former Brand & Creative Director, & Other Stories
-

Jenny Gejke, Head of Customer Experience, E-Commerce & Channel Development at SJ

Jenny Gejke

Head of Customer Experience, E-Commerce & Channel Development
SJ

Guy Hanson, Vice President, Customer Engagement at Validity

Guy Hanson

Vice President, Customer Engagement
Validity

Elin Hofmann, Head of Customer Insights at & Other Stories

Elin Hofmann

Head of Customer Insights
& Other Stories

Anders Holvøe, Director - Head of Marketing & Digital at Telenor

Anders Holvøe

Director - Head of Marketing & Digital
Telenor

Gustav Jonsmeden, Head of Partnerships at CDON

Gustav Jonsmeden

Head of Partnerships
CDON

Anders Jonsson, Head of eCommerce at Eva Solo

Anders Jonsson

Head of eCommerce
Eva Solo

Michael Kirkegaard Clausen, Head of Growth at ShapeNation

Michael Kirkegaard Clausen

Head of Growth
ShapeNation

Johan Larsson, Head of Marketing & eCommerce at Exxentric

Johan Larsson

Head of Marketing & eCommerce
Exxentric

Mikael Lenneryd, CMO at Apoteket

Mikael Lenneryd

CMO
Apoteket

Pernille Linde Juul, Marketing & eCommerce Director at Deal.dk

Pernille Linde Juul

Marketing & eCommerce Director
Deal.dk

Sofia Malmgren, Enterprise Account Executive at Momentive

Sofia Malmgren

Enterprise Account Executive
Momentive

Iain Masson, VP EMEA at Branch

Iain Masson

VP EMEA
Branch

Cédric Ménard, Head of Marketing at ELLOS

Cédric Ménard

Head of Marketing
ELLOS

Anders Munk, VP Bike Mainstream at INTERNETSTORES

Anders Munk

VP Bike Mainstream
INTERNETSTORES

Julia Paulsen, Director of eCommerce Nordics at Elkjøp

Julia Paulsen

Director of eCommerce Nordics
Elkjøp

Tommy Resin, Head of Digital Business at Stadium

Tommy Resin

Head of Digital Business
Stadium

Martin Richardsson, Head of eCommerce at NetonNet

Martin Richardsson

Head of eCommerce
NetonNet

Nasser Sahlool, Senior Vice President Strategy at DAC

Nasser Sahlool

Senior Vice President Strategy
DAC

Johanna Sarviharju, Chief Experience Officer at Reima Group

Johanna Sarviharju

Chief Experience Officer
Reima Group

Andrew Sheremetyev, Director Smart Logistics at Zalando

Andrew Sheremetyev

Director Smart Logistics
Zalando

Thomas Stack, Head of Customer Experience at Albatros

Thomas Stack

Head of Customer Experience
Albatros

Frédéric Taillier, General Manager Nordic Region at impact.com

Frédéric Taillier

General Manager Nordic Region
impact.com

Hannah Trinkewitz, Digital Acceleration Lead, North Europe at Mars

Hannah Trinkewitz

Digital Acceleration Lead, North Europe
Mars

Lauri Toivonen, SVP, Marketing at SOK

Lauri Toivonen

SVP, Marketing
SOK

Lourens Van Dijk, Head of eCommerce Nordics at Nestle Nespresso

Lourens Van Dijk

Head of eCommerce Nordics
Nestle Nespresso

Nicklas Tornqvist, Head of Delivery Experience at Adlibris

Nicklas Tornqvist

Head of Delivery Experience
Adlibris

Connie Lindemann Olsen, Head of Freight & Fulfilment at Miinto Group

Connie Lindemann Olsen

Head of Freight & Fulfilment
Miinto Group

Drazen Kerzan, Head of Solution Engineering EMEA at Edgio

Drazen Kerzan

Head of Solution Engineering EMEA
Edgio

Brendan Walsh, Executive Vice President at Mirakl

Brendan Walsh

Executive Vice President
Mirakl

Javier Artal Herbella, Head of Business Development at Samsøe & Samsøe

Javier Artal Herbella

Head of Business Development
Samsøe & Samsøe

Lijana Norkaityte, Global eCommerce Director at Podimo

Lijana Norkaityte

Global eCommerce Director
Podimo

Emma Lindgren, Head of Public Relations at Svea Bank

Emma Lindgren

Head of Public Relations
Svea Bank

Irena Radokanović

CRM Automation & Customer Engagement Manager, Serbia
A1 Group

Niladri Dutta, Global Director of AI Ideation & Data Strategy at Ericsson

Niladri Dutta

Global Director of AI Ideation & Data Strategy
Ericsson

David Wolgers, Head of Product Management at Kronans Apotek

David Wolgers

Head of Product Management
Kronans Apotek

Hanna Lynggaard, eCommerce & Retail Director at OLE LYNGGAARD

Hanna Lynggaard

eCommerce & Retail Director
OLE LYNGGAARD

Trine Thorbjørnsen, Director of eCommerce at Allente Nordic

Trine Thorbjørnsen

Director of eCommerce
Allente Nordic

Jesper Damsgaard, Global SVP, Marketing at Pandora

Jesper Damsgaard

Global SVP, Marketing
Pandora

Erica Eliasson, Media, PR & Partnerships Lead at Philips

Erica Eliasson

Media, PR & Partnerships Lead
Philips

Ola Benemark, Head of E-Commerce and Omni-Channel at KungSängen

Ola Benemark

Head of E-Commerce and Omni-Channel
KungSängen

Charlotte Haue, Chief Marketing & Digital Officer at Lauritz.com

Charlotte Haue

Chief Marketing & Digital Officer
Lauritz.com

Hugh Kimber, General Manager EMEA at Bloomreach

Hugh Kimber

General Manager EMEA
Bloomreach

Jørgen Klüwer, Vice President at KPS

Jørgen Klüwer

Vice President
KPS

Philipp Krueger, Partner at KPS

Philipp Krueger

Partner
KPS

Lana Glavatskikh, eCommerce Channel Manager Nordics at Stanley Black & Decker

Lana Glavatskikh

eCommerce Channel Manager Nordics
Stanley Black & Decker

Tore Lovas, Solution Consultant at Verint

Tore Lovas

Solution Consultant
Verint

Mike Schirrmacher, GM - Europe at Narvar

Mike Schirrmacher

GM - Europe
Narvar

Tjitte Folkertsma, CSO / Co-owner at Youwe Agency

Tjitte Folkertsma

CSO / Co-owner
Youwe Agency

Sami Helin, Global Account Director at Coveo

Sami Helin

Global Account Director
Coveo

Nicklas Larsen, Digital Marketing & eCommerce Consultant at Larsen Digital Marketing

Nicklas Larsen

Digital Marketing & eCommerce Consultant
Larsen Digital Marketing

James Bright, Strategic Alliance Manager at Avalara

James Bright

Strategic Alliance Manager
Avalara

Fredrik Neumann, Country Manager Nordics & Germany at Worldpay

Fredrik Neumann

Country Manager Nordics & Germany
Worldpay

Sacha Wilson, Senior Director at Avalara

Sacha Wilson

Senior Director
Avalara

Sabrina Pålsson Leuenberger, Global Head of Digital Marketing at Skincity

Sabrina Pålsson Leuenberger

Global Head of Digital Marketing
Skincity

Jakob Bak, Co-Founder at Adform

Jakob Bak

Co-Founder
Adform

Wilfrid Kroath, Nordic Success Executive at Content Square

Wilfrid Kroath

Nordic Success Executive
Content Square

Olle Heimer, Nordics Revenue & Growth at Stripe

Olle Heimer

Nordics Revenue & Growth
Stripe

Mark Taylor, Strategic Account Executive at Cheetah Digital

Mark Taylor

Strategic Account Executive
Cheetah Digital

Vincent Le Roux, Senior Solutions Consultant at Braze

Vincent Le Roux

Senior Solutions Consultant
Braze

Daniel Bensley

Commerce Account Executive
Coveo

Chris Humphris

Head of Digital First Engagement
Verint

Jamshed Mughal

Global Head of Strategy
Cheetah Digital

We're always looking ahead to book a roster of inspiring speakers. Contact us today to reserve your spot.

Want to see who spoke previously? View the list here.