eTail Nordic 2024
05 - 06 November, 2024
Slagthuset, Malmo, Sweden
Agenda Day 1 - Wednesday 2 October 2019
8:15 am - 8:50 am
Registration & Welcome Coffee
8:50 am - 9:00 am
Welcome Remarks
9:00 am - 9:10 am
Chairperson’s Opening Address
Mikael Wintzell -
Co-Founder & CEO,
Wellstreet
Adapting To New Retail Trends
9:10 am - 9:30 am
OPENING KEYNOTE INTERVIEW – CHIEF EXECUTIVE OFFICER: How does the future look from a CEO’s point of view?
Morten Christiansen -
CEO,
3 Scandinavia
9:30 am - 9:50 am
MARKETING & BRANDING KEYNOTE: Inspiration from H&M Group on how to truly place your customer at the heart of all business decisions
Rocky Brennicke -
Brand & Marketing Management,
Other Stories, China & Tmall launch
• How data-based insights should lead to action, not assumptions
• How can you catch the right moment in the customer journey and be where your customers are
• How can you get your organization out of silos mentality in order to get a deeper integration across department to reach the true digital DNI in house
9:50 am - 10:30 am
ALL-STAR PANEL: Tips and tricks from top eCommerce players on inspiring the next generation of eCommerce – Which business models, strategies and technologies will win in 2020?
Mikael Wintzell -
Co-Founder & CEO,
Wellstreet
Claus Andersen -
CDO,
Salling Group A/S
Eldar Terzic -
CTO,
CDON
Anders Mundelin Bengtsen -
Head of Business Development,
Royal Unibrew
Yarden Holzer -
Business Development Manager,
Riskified
· How the next generation of eCommerce is about bringing the store to customers, not driving customers into a store
· How to control the customer experience despite how it all evolves, building the shopping experience around engagement
· Moving away from the “buy now” strategy to create incredible experiences that keep you relevant with your customers whenever and wherever that may be
· How can you build a ‘best-in-class’ customer-centric omnichannel roadmap to future-proof your business and continue to thrive in a constantly changing market?
· How can retailers best utilise AI and digital assistant technology to reinvent their customer engagement strategies to avoid the possibility of extinction
· How to use interactive product visualisation technology to offer tangible in-store experiences to your online consumers
· How companies can combine sustainability strategies without losing the commercial focus
10:30 am - 10:50 am
KEYNOTE– DIGITAL DISRUPTION: How technology is enabling value creation to better target, engage and retain your customers with more tailored and timely messaging
Claus Alvdahl Hansen -
Head of International eCommerce & eBusiness,
Lenovo
· How to use AI to better engage customers through communication and experiences
· Demystifying AI: How to implement machine learning from idea to production
· Leveraging best practices when implementing machine learning in eCommerce
· Practical areas where AI can make a difference: inventory, pricing, stockouts and more
10:50 am - 11:25 am
Morning networking break / Pre-arranged 1-2-1 meetings Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers.
Gaining A Competitive Edge
11:25 am - 11:45 am KEYNOTE – CHIEF EXECUTIVE OFFICER: Engaging the ‘phygital’ generation: How to integrate your physical and online channels to better engage your customers with more convenient and quality experiences Rickard Lyko - CEO, Lyko• “Creating The One Buying Experience”: Bringing the divide between your digital and retail teams to present a single brand proposition to your customers
• Positioning yourself for the rise of experiential retail: How to combine physical and digital sales to achieve profitable growth and improve customer experience
• How can you integrate convenient digital customer services at the heart of your physical stores to reduce friction along the customer journey?
Gaining A Competitive Edge
11:45 am - 12:05 pm KEYNOTE – CONNECTING THE FASHION ECOSYSTEM: Keeping up with the customers: How Zalando aims to become the starting point for fashion David Hejgaard - Regional Lead Nordics, Zalando• How to combine the online and offline worlds for a better customer journey
• How to identify all of your marketing channels and determine the best combination to integrate the on & offline worlds
• The challenge of offering the customer a consistent purchasing experience if it is online or in store
INTERACTIVE STREAM
11:25 am - 12:25 pm WORKSHOP - How to get personalisation right at scale. Personalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement Tim Stone - Global Head of Revenue Marketing, Selligent• Hear ground breaking research from 5000 consumers & get their views on personalisation;
• Learn how to deliver omni-channel personalisation experiences to maximise every marketing moment;
• Learn how AI can accelerate personalisation;
• Hear real life stories from brands achieving success with personalisation
INTERACTIVE STREAM
11:25 am - 12:25 pm WORKSHOP - How Cloudflare helps eCommerce businesses improve security and boost performanceeCommerce platforms that prioritize performance and security keep more customers and make more sales. Performance affects both the overall user experience and conversion rates. Security is essential for online retailers that handle sensitive customer data. Chris Snowdon, Solutions Engineer will showcase how Cloudflare helps eCommerce businesses improve security and boost performance and ultimately increase profitability.
Achieving Customer Centricity
12:05 pm - 12:25 pm
KEYNOTE – Boosting customer loyalty through instant refunds: How to make the payment process easy for your customers to guarantee a secure hassle free transaction experience
Luke Flomo -
Head of Ecommerce,
Trustly
12:25 pm - 1:05 pm
OMNICHANNEL PANEL DISCUSSION: Transforming retail to meet the demands of the future shopper. How are retailers preparing and managing ‘change’ to deliver best in class customer experience across all channels
Bettina Thorkelin -
Regional Director Nordics, Omni Channel Solutions,
Valitor
David Hejgaard -
Regional Lead Nordics,
Zalando
Peder Apelgren -
Chief Digital Officer,
Clas Ohlson
Kim Lodberg Møller -
International Retail Director,
Bolia
Tilman Galler -
Director E-Commerce, Omni-Channel & Marketing bei,
KRM AG/ECCO Retail
Jacob Trampe Broch -
Nordics Marketing Director,
Hurtigruten
• How to leverage stores to trigger customer curiosity, generate marketing momentum, and boost overall sales
• How to use your stores as “experience centres” to increase engagement with millennials and social influencers online and offline
• How stores provide a new way of meeting customers face-to-face, creating at the same time communities and social meeting points, delivering authenticity and relevancy that generates a stronger customer bond with your brand
• How pstores can help brands to deliver customised services, making it easy and eventful to find specific products, simplifying purchasing methods and stretching the experience beyond the store to keep conversations going across channels
1:05 pm - 2:25 pm
Networking Lunch
After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers.
1:25 pm - 2:25 pm
Helsinki room: VIP lunch (Invitation only): Can a new form of omni-channel “high street” rise again for the next generation?
Bettina Thorkelin -
Regional Director Nordics, Omni Channel Solutions,
Valitor
1:25 pm - 2:25 pm
Oslo room: VIP lunch (Invitation only): What will eCommerce look like in 2025?
Lovisa Dahlbacka -
Head of Customer Success,
Contentsquare
STREAMS
Mikael Wintzell, Co-Founder & CEO, Wellstreet
eCOMMERCE STREAM Increasing Order Sizes & Revenue
2:25 pm - 2:35 pm INNOVATION SPOTLIGHT: Cracking the case of omnichannel: These are the steps you should take to become a resilient retailer! Christoph Kieslich - Director of Consulting, Reaktor
eCOMMERCE STREAM Increasing Order Sizes & Revenue
2:35 pm - 3:00 pm Case Study: Driving growth at Cartier with world class search and product discovery Chloe Sabot - eCommerce Project Manager, Cartier
eCOMMERCE STREAM Increasing Order Sizes & Revenue
3:00 pm - 3:20 pm CASE STUDY: How to create meaningful site experiences that effectively engage your customers and drive sales Simon Willer - Head of eCommerce, Elgiganten
Michelle Beeson, Digital Analyst, Forrester Research
UX STREAM New CRM Innovations To Boost Sales & Loyalty
2:25 pm - 2:35 pm INNOVATION SPOTLIGHT: Discover how you can unleash the power of second party data An Louwagie - Business Consultant, BisnodeIn all industries, new ecosystems are emerging. So also between retailers and brands, where open data systems to exchange are becoming mainstream to power their marketing agendas, attracting and retaining customers.
Data sharing platforms are created, connecting partner data for decisioning, audience sharing and frictionless marketing executions. Data monetization is high on the agenda
UX STREAM New CRM Innovations To Boost Sales & Loyalty
2:35 pm - 3:00 pm CASE STUDY: Progressing personalisation: How European retailers increase incremental return from personalisationLearn about the next phase of personalisation – scale, full lifecycle messaging, and closing the marketing proof gap
UX STREAM New CRM Innovations To Boost Sales & Loyalty
3:00 pm - 3:20 pm CASE STUDY: How to develop a cross-channel platform that leverages your customer data and enables you to send the right message to the right person at the right time Thomas Geitzenauer - Head of Global CRM Interaction, Swarovski• Bring the gap between acquisition and retention: How to pull acquisition data to influence growth and retention
• How to keep the funnel fed, without forgetting to understand what is driving the highest value not just the highest volume
• Moving from acquisition CRM strategies to customer behaviour CRM strategies: How to use connected data to increase your customer visibility and create more accurate buying behaviour models
INTERACTIVE STREAM - Boardroom
2:25 pm - 3:05 pm BOARDROOM: Influencers are your new PR endeavour: Learn how PlayStation in the Nordics is approaching their influencer marketing strategy, from selection to retaining and measuring the impact to make every next campaign even more effective and impactful Peter Steen Litrup - Marketing Director, PlayStation
INTERACTIVE STREAM - Boardroom
3:05 pm - 3:45 pm Loyalty Boardroom: Keeping your customers coming back for more: How to go beyond a traditional reward system to enhance loyalty Charlotte Haue - Head of Digital Business Development and Marketing Transformation, Circle K Europe
Charlotte Haue
Head of Digital Business Development and Marketing TransformationCircle K Europe
INTERACTIVE STREAM
2:25 pm - 3:15 pm WORKSHOP: A Tale of Bankruptcies: How acquisition-driven strategies can trap you Patrik Ruman - Solutions Consultant,, Exponea
INTERACTIVE STREAM
3:20 pm - 4:10 pm WORKSHOP: Route Optimization & Pioneering Omnichannel in fast-changing retail: How to deliver an agile, scalable capability to ever-changing customer expectations Krishna Khandelwal - Chief Business Officer, Locus
INTERACTIVE STREAM
2:25 pm - 3:15 pm WORKSHOP: Why the next battle for consumers is at the local level Koen Smeets - Strategy Director, DACWhy the next battle for consumers is at the local level
The battle for consumers is fierce with e-commerce and physical retailers fighting for every customer’s attention and spend. For brands to win in this highly competitive space, it is essential to be the most meaningful one depending on WHERE the consumer is at that moment in time.
In this session, DAC will explore the local marketing tools available to national retailers which help them to attract & win over customers at the local level – at scale.
The session will provide you with a local marketing template for your business and a deeper appreciation of how you can meet the needs of customers on their purchase journey, depending on where they are.
The session is designed for seasoned marketing professionals that want to know how Local Marketing can work for their multi-location and/or e-commerce business.
Mikael Wintzell, Co-Founder & CEO, Wellstreet
DATA STREAM - Turning Customer Insights Into Marketing Action
3:20 pm - 3:40 pm CASE STUDY: Driving Digital Innovation with Omnichannel Communications: The Power of AI and WhatsApp in elevating customer experience Mohammed Sleeq - Chief Digital Officer, Aramex
DATA STREAM - Turning Customer Insights Into Marketing Action
3:40 pm - 4:00 pm CASE STUDY: How to leverage AI and and ML to better focus on smarter travel experiences that add value to members’ engagements Ruusa Koskelainen - Head of Digital Marketing & CRM, Finnair
Michelle Beeson, Digital Analyst, Forrester Research
UX STREAM Attracting, Engaging & Retaining Customers
3:20 pm - 4:00 pm Leveraging B2B customer experience as your key differentiator: How Ericsson’s Customer Experience Centers serve and deliver true promise of personalization in offline & online customer engagement Cerar Yousif - Head of Customer Activation and Engagement, Ericsson
4:00 pm - 4:40 pm
Tequila Sunrise Break
EXHIBITION AREA – NORWAY/FINLAND/SWEDEN
4:40 pm - 5:00 pm
INNOVATION SPOTLIGHT: Fighting food waste together! Innovations are happening across the food scapes, and one of the biggest European successes in recent years is Danish Too Good To Go. Hear how they're using a solid digital business model to transform the way we think about the value of our food
Mikkel Fog Holm-Nielsen -
Head of Country,
Too Good To Go
5:00 pm - 5:40 pm
DRAGONS’ DEN: Of the many new technologies now entering the digital space, which are the best ones to invest in to achieve a seamless retail experience that exceeds customer expectations?
Sïmon Saneback -
Co-Founder,
Wellstreet
Haider Abdo -
Founder & CEO,
Returnado, Sweden
Christof Trowitz -
Business Developer,
RePack
Deniz Chaban -
CEO & Co-founder,
Touchtech, Sweden
Jesper Deleuran -
CEO,
Touchize
Peter Boris Kreilgaard -
Head of Marketing,
Coop
Anja Hoppe -
Head of Nordic SPT/E-Commerce,
Mars
Michelle Beeson -
Retail Analyst,
Forrester Research
5:40 pm - 6:40 pm
Close of Day 1 followed by Networking Drinks Reception
AVALARA ETAIL NORDIC DRINKS RECEPTION
Copenhagen Casino