eTail Nordic 2020

21 - 22 October, 2020

Copenhagen

442073689894

Agenda Day 1 - Wednesday 2 October 2019

8:15 am - 8:50 am Registration & Welcome Coffee

8:50 am - 9:00 am Welcome Remarks

9:00 am - 9:10 am Chairperson’s Opening Address

Mikael Wintzell, Co-Founder & CEO at Wellstreet

Mikael Wintzell

Co-Founder & CEO
Wellstreet

Adapting To New Retail Trends

9:10 am - 9:30 am OPENING KEYNOTE INTERVIEW – CHIEF EXECUTIVE OFFICER: How does the future look from a CEO’s point of view?



Morten Christiansen, CEO at 3 Scandinavia

Morten Christiansen

CEO
3 Scandinavia

9:30 am - 9:50 am MARKETING & BRANDING KEYNOTE: Inspiration from H&M Group on how to truly place your customer at the heart of all business decisions

• How data-based insights should lead to action, not assumptions
• How can you catch the right moment in the customer journey and be where your customers are
• How can you get your organization out of silos mentality in order to get a deeper integration across department to reach the true digital DNI in house

Rocky Brennicke, Brand & Marketing Management at Other Stories, China & Tmall launch

Rocky Brennicke

Brand & Marketing Management
Other Stories, China & Tmall launch

9:50 am - 10:30 am ALL-STAR PANEL: Tips and tricks from top eCommerce players on inspiring the next generation of eCommerce – Which business models, strategies and technologies will win in 2020?

·         How the next generation of eCommerce is about bringing the store to customers, not driving customers into a store
·         How to control the customer experience despite how it all evolves, building the shopping experience around engagement
·         Moving away from the “buy now” strategy to create incredible experiences that keep you relevant with your customers whenever and wherever that may be
·         How can you build a ‘best-in-class’ customer-centric omnichannel roadmap to future-proof your business and continue to thrive in a constantly changing market?
·         How can retailers best utilise AI and digital assistant technology to reinvent their customer engagement strategies to avoid the possibility of extinction
·         How to use  interactive product visualisation technology  to offer tangible in-store experiences to  your online consumers
·         How companies can combine sustainability strategies without losing the commercial focus
Mikael Wintzell, Co-Founder & CEO at Wellstreet

Mikael Wintzell

Co-Founder & CEO
Wellstreet

Claus Andersen, CDO at Salling Group A/S

Claus Andersen

CDO
Salling Group A/S

Eldar Terzic, CTO at CDON

Eldar Terzic

CTO
CDON

Anders Mundelin Bengtsen, Head of Business Development at Royal Unibrew

Anders Mundelin Bengtsen

Head of Business Development
Royal Unibrew

Yarden Holzer, Business Development Manager at Riskified

Yarden Holzer

Business Development Manager
Riskified

10:30 am - 10:50 am KEYNOTE– DIGITAL DISRUPTION: How technology is enabling value creation to better target, engage and retain your customers with more tailored and timely messaging

·         How to use AI to better engage customers through communication and experiences
·         Demystifying AI: How to implement machine learning from idea to production
·         Leveraging best practices when implementing machine learning in eCommerce
·         Practical areas where AI can make a difference: inventory, pricing, stockouts and more
Claus Alvdahl Hansen, Head of International eCommerce & eBusiness at Lenovo

Claus Alvdahl Hansen

Head of International eCommerce & eBusiness
Lenovo

10:50 am - 11:25 am Morning networking break / Pre-arranged 1-2-1 meetings Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers.

Gaining A Competitive Edge

11:25 am - 11:45 am KEYNOTE – CHIEF EXECUTIVE OFFICER: Engaging the ‘phygital’ generation: How to integrate your physical and online channels to better engage your customers with more convenient and quality experiences
• “Creating The One Buying Experience”: Bringing the divide between your digital and retail teams to present a single brand proposition to your customers
• Positioning yourself for the rise of experiential retail: How to combine physical and digital sales to achieve profitable growth and improve customer experience
• How can you integrate convenient digital customer services at the heart of your physical stores to reduce friction along the customer journey?

Rickard Lyko, CEO at Lyko

Rickard Lyko

CEO
Lyko

Gaining A Competitive Edge

11:45 am - 12:05 pm KEYNOTE – CONNECTING THE FASHION ECOSYSTEM: Keeping up with the customers: How Zalando aims to become the starting point for fashion
• How to combine the online and offline worlds for a better customer journey
• How to identify all of your marketing channels and determine the best combination to integrate the on & offline worlds
• The challenge of offering the customer a consistent purchasing experience if it is online or in store

David Hejgaard, Regional Lead Nordics at Zalando

David Hejgaard

Regional Lead Nordics
Zalando

INTERACTIVE STREAM

11:25 am - 12:25 pm WORKSHOP - How to get personalisation right at scale. Personalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement

• Hear ground breaking research from 5000 consumers & get their views on personalisation;

• Learn how to deliver omni-channel personalisation experiences to maximise every marketing moment;

• Learn how AI can accelerate personalisation;

• Hear real life stories from brands achieving success with personalisation

Tim Stone, Global Head of Revenue Marketing at Selligent

Tim Stone

Global Head of Revenue Marketing
Selligent

INTERACTIVE STREAM

11:25 am - 12:25 pm WORKSHOP - How Cloudflare helps eCommerce businesses improve security and boost performance

eCommerce platforms that prioritize performance and security keep more customers and make more sales. Performance affects both the overall user experience and conversion rates. Security is essential for online retailers that handle sensitive customer data. Chris Snowdon, Solutions Engineer will showcase how Cloudflare helps eCommerce businesses improve security and boost performance and ultimately increase profitability.  

Chris Snowdon, Solutions Engineer at Cloudflare

Chris Snowdon

Solutions Engineer
Cloudflare

Achieving Customer Centricity

12:05 pm - 12:25 pm KEYNOTE – Boosting customer loyalty through instant refunds: How to make the payment process easy for your customers to guarantee a secure hassle free transaction experience

Luke Flomo, Head of Ecommerce at Trustly

Luke Flomo

Head of Ecommerce
Trustly

• How to leverage stores  to trigger customer curiosity, generate marketing momentum, and boost overall sales
• How to use your stores as “experience centres” to increase engagement with millennials and social influencers online and offline
• How  stores  provide a new way of meeting customers face-to-face, creating at the same time communities and social meeting points, delivering authenticity and relevancy that generates a stronger customer bond with your brand
• How pstores can help brands to deliver customised services, making it easy and eventful to find specific products, simplifying purchasing methods and stretching the experience beyond the store to keep conversations going across channels

Bettina Thorkelin, Regional Director Nordics, Omni Channel Solutions at Valitor

Bettina Thorkelin

Regional Director Nordics, Omni Channel Solutions
Valitor

David Hejgaard, Regional Lead Nordics at Zalando

David Hejgaard

Regional Lead Nordics
Zalando

Peder Apelgren, Chief Digital Officer at Clas Ohlson

Peder Apelgren

Chief Digital Officer
Clas Ohlson

Kim Lodberg Møller, International Retail Director at Bolia

Kim Lodberg Møller

International Retail Director
Bolia

Tilman Galler, Director E-Commerce, Omni-Channel & Marketing bei at KRM AG/ECCO Retail

Tilman Galler

Director E-Commerce, Omni-Channel & Marketing bei
KRM AG/ECCO Retail

Jacob Trampe Broch, Nordics Marketing Director at Hurtigruten

Jacob Trampe Broch

Nordics Marketing Director
Hurtigruten

1:05 pm - 2:25 pm Networking Lunch

After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers.

1:25 pm - 2:25 pm Helsinki room: VIP lunch (Invitation only): Can a new form of omni-channel “high street” rise again for the next generation?

Valitor
Bettina Thorkelin, Regional Director Nordics, Omni Channel Solutions at Valitor

Bettina Thorkelin

Regional Director Nordics, Omni Channel Solutions
Valitor

1:25 pm - 2:25 pm Oslo room: VIP lunch (Invitation only): What will eCommerce look like in 2025?

Lovisa Dahlbacka, Head of Customer Success at Contentsquare

Lovisa Dahlbacka

Head of Customer Success
Contentsquare

STREAMS

Mikael Wintzell,  Co-Founder & CEO, Wellstreet

eCOMMERCE STREAM Increasing Order Sizes & Revenue

2:25 pm - 2:35 pm INNOVATION SPOTLIGHT: Cracking the case of omnichannel: These are the steps you should take to become a resilient retailer!
Christoph Kieslich, Director of Consulting at Reaktor

Christoph Kieslich

Director of Consulting
Reaktor

eCOMMERCE STREAM Increasing Order Sizes & Revenue

2:35 pm - 3:00 pm Case Study: Driving growth at Cartier with world class search and product discovery
Chloe Sabot, eCommerce Project Manager at Cartier

Chloe Sabot

eCommerce Project Manager
Cartier

eCOMMERCE STREAM Increasing Order Sizes & Revenue

3:00 pm - 3:20 pm CASE STUDY: How to create meaningful site experiences that effectively engage your customers and drive sales

Simon Willer, Head of eCommerce at Elgiganten

Simon Willer

Head of eCommerce
Elgiganten

Michelle Beeson, Digital Analyst, Forrester Research

UX STREAM New CRM Innovations To Boost Sales & Loyalty

2:25 pm - 2:35 pm INNOVATION SPOTLIGHT: Discover how you can unleash the power of second party data
In all industries, new ecosystems are emerging. So also between retailers and brands, where open data systems to exchange are becoming mainstream to power their marketing agendas, attracting and retaining customers.
Data sharing platforms are created, connecting partner data for decisioning, audience sharing and frictionless marketing executions. Data monetization is high on the agenda
An Louwagie, Business Consultant at Bisnode

An Louwagie

Business Consultant
Bisnode

UX STREAM New CRM Innovations To Boost Sales & Loyalty

2:35 pm - 3:00 pm CASE STUDY: Progressing personalisation: How European retailers increase incremental return from personalisation
Learn about the next phase of personalisation – scale, full lifecycle messaging, and closing the marketing proof gap

UX STREAM New CRM Innovations To Boost Sales & Loyalty

3:00 pm - 3:20 pm CASE STUDY: How to develop a cross-channel platform that leverages your customer data and enables you to send the right message to the right person at the right time
• Bring the gap between acquisition and retention: How to pull acquisition data to influence growth and retention
• How to keep the funnel fed,  without forgetting to understand what is driving the highest value not just the highest volume
• Moving from acquisition CRM strategies to customer behaviour CRM strategies: How to use connected data to increase your customer visibility and create more accurate buying behaviour models


Thomas Geitzenauer, Head of Global CRM Interaction at Swarovski

Thomas Geitzenauer

Head of Global CRM Interaction
Swarovski

INTERACTIVE STREAM - Boardroom

2:25 pm - 3:05 pm BOARDROOM: Influencers are your new PR endeavour: Learn how PlayStation in the Nordics is approaching their influencer marketing strategy, from selection to retaining and measuring the impact to make every next campaign even more effective and impactful
Peter Steen Litrup, Marketing Director at PlayStation

Peter Steen Litrup

Marketing Director
PlayStation

INTERACTIVE STREAM - Boardroom

3:05 pm - 3:45 pm Loyalty Boardroom: Keeping your customers coming back for more: How to go beyond a traditional reward system to enhance loyalty
Charlotte Haue, Head of Digital Business Development and Marketing Transformation at Circle K Europe

Charlotte Haue

Head of Digital Business Development and Marketing Transformation
Circle K Europe

INTERACTIVE STREAM

2:25 pm - 3:15 pm WORKSHOP: A Tale of Bankruptcies: How acquisition-driven strategies can trap you
Patrik Ruman, Solutions Consultant, at Exponea

Patrik Ruman

Solutions Consultant,
Exponea

INTERACTIVE STREAM

3:20 pm - 4:10 pm WORKSHOP: Route Optimization & Pioneering Omnichannel in fast-changing retail: How to deliver an agile, scalable capability to ever-changing customer expectations
Krishna Khandelwal, Chief Business Officer at Locus

Krishna Khandelwal

Chief Business Officer
Locus

INTERACTIVE STREAM

2:25 pm - 3:15 pm WORKSHOP: Why the next battle for consumers is at the local level
Why the next battle for consumers is at the local level
The battle for consumers is fierce with e-commerce and physical retailers fighting for every customer’s attention and spend. For brands to win in this highly competitive space, it is essential to be the most meaningful one depending on WHERE the consumer is at that moment in time.
In this session, DAC will explore the local marketing tools available to national retailers which help them to attract & win over customers at the local level – at scale. 
The session will provide you with a local marketing template for your business and a deeper appreciation of how you can meet the needs of customers on their purchase journey, depending on where they are.
 
The session is designed for seasoned marketing professionals that want to know how Local Marketing can work for their multi-location and/or e-commerce business.
Koen Smeets, Strategy Director at DAC

Koen Smeets

Strategy Director
DAC

Mikael Wintzell,  Co-Founder & CEO, Wellstreet

DATA STREAM - Turning Customer Insights Into Marketing Action

3:20 pm - 3:40 pm CASE STUDY: Driving Digital Innovation with Omnichannel Communications: The Power of AI and WhatsApp in elevating customer experience
Mohammed Sleeq, Chief Digital Officer at Aramex

Mohammed Sleeq

Chief Digital Officer
Aramex

DATA STREAM - Turning Customer Insights Into Marketing Action

3:40 pm - 4:00 pm CASE STUDY: How to leverage AI and and ML to better focus on smarter travel experiences that add value to members’ engagements
Ruusa Koskelainen, Head of Digital Marketing & CRM at Finnair

Ruusa Koskelainen

Head of Digital Marketing & CRM
Finnair

Michelle Beeson, Digital Analyst, Forrester Research

UX STREAM Attracting, Engaging & Retaining Customers

3:20 pm - 4:00 pm Leveraging B2B customer experience as your key differentiator: How Ericsson’s Customer Experience Centers serve and deliver true promise of personalization in offline & online customer engagement
Cerar Yousif, Head of Customer Activation and Engagement at Ericsson

Cerar Yousif

Head of Customer Activation and Engagement
Ericsson

4:00 pm - 4:40 pm Tequila Sunrise Break

EXHIBITION AREA – NORWAY/FINLAND/SWEDEN

4:40 pm - 5:00 pm INNOVATION SPOTLIGHT: Fighting food waste together! Innovations are happening across the food scapes, and one of the biggest European successes in recent years is Danish Too Good To Go. Hear how they're using a solid digital business model to transform the way we think about the value of our food

Mikkel Fog Holm-Nielsen, Head of Country at Too Good To Go

Mikkel Fog Holm-Nielsen

Head of Country
Too Good To Go

Sïmon Saneback, Co-Founder at Wellstreet

Sïmon Saneback

Co-Founder
Wellstreet

Haider Abdo, Founder & CEO at Returnado, Sweden

Haider Abdo

Founder & CEO
Returnado, Sweden

Christof Trowitz, Business Developer at RePack

Christof Trowitz

Business Developer
RePack

Deniz Chaban, CEO & Co-founder at Touchtech, Sweden

Deniz Chaban

CEO & Co-founder
Touchtech, Sweden

Jesper Deleuran, CEO at Touchize

Jesper Deleuran

CEO
Touchize

Peter Boris Kreilgaard, Head of Marketing at Coop

Peter Boris Kreilgaard

Head of Marketing
Coop

Anja Hoppe, Head of Nordic SPT/E-Commerce at Mars

Anja Hoppe

Head of Nordic SPT/E-Commerce
Mars

Michelle Beeson, Retail Analyst at Forrester Research

Michelle Beeson

Retail Analyst
Forrester Research

5:40 pm - 6:40 pm Close of Day 1 followed by Networking Drinks Reception

AVALARA ETAIL NORDIC DRINKS RECEPTION
Copenhagen Casino