eTail Nordic 2024
05 - 06 November, 2024
Slagthuset, Malmo, Sweden
Agenda Day 2 - Thursday 3 October 2019
8:00 am - 8:50 am
Registration & Welcome Coffee
Getting Ahead Of The Game
8:50 am - 9:00 am
Chairperson’s Opening Address
Tedd Evers -
Founder & CEO,
TripTuner
9:00 am - 9:20 am
KEYNOTE BY NORDEA RESEARCH:Online share of Nordic retail headed from 10% to 30% by 2028
Johan Trocmé -
Director, Research Insights Thematics,
Nordea
• New shopping patterns and customer expectations: What will the customers of the future look like and how should organizations prepare themselves for the future customer needs and preferences?
9:20 am - 9:40 am
INSPIRATONAL KEYNOTE – DATA PIONEERS: How to upgrade your digital infrastructure and make it more agile and scalable to best respond to new challenges and opportunities in the current complex eCommerce ecosystem
Måns Serneke -
CIO,
Bygghemma Group
• How technologies such as predictive analytics, artificial intelligence (AI), and machine learning can contribute to the shift to hyper-relevance and help companies to achieve new levels of insight
• How to leverage data, innovation and technology to make your creative campaigns even more meaningful and relevant to your customers
• How to leverage data from all sources and integrate it to your data source platform
9:40 am - 10:00 am
KEYNOTE FROM EBAY: How the role of marketing is growing, not shrinking, in the face of digital consumers and automation!
Abhishek Roy -
General Manager,
eBay Denmark
- How marketing at eBay has evolved from customer acquisition to fueling the entire customer life-cycle
- How to leverage insights while acquiring customers to personalize your product
- How to collect instant customer feedback to decide which content and video to scale
- How to apply your expertise in customer acquisition to become a profit centre
- Where creativity plays a key role alongside automation – concrete examples from eBay
10:00 am - 10:20 am
KEYNOTE – AI PIONEERS: How AI marketing empowers retailers to reinvent their campaign targeting strategy, deliver highly relevant messages and drive significant business impact
François Laxalt -
Senior Director Product Marketing,
Tinyclues
10:20 am - 11:00 am
ALL STAR PANEL: How can you balance global and local strategies to successfully grow your business across different regions?
Elliott Jacobs -
Director, Agency and Commerce Consulting,
LiveArea EMEA
Anders Munk -
Director International & Core Outdoor,
Internetstores
Henrik D. Danielsson -
Head of New Business,
Clas Ohlson
Kristian Ek -
Head of Marketing Nordics,
Mister Spex
• How companies need to think globally and at the same time locally if they want to grow across markets
• The importance of evaluating the global appeal of your product, brand, cost and cultural readiness for global growth
• How to reduce your exposure to risk when exploring new regions
• Personalisation cross-border: How to manage different markets from a central location
• Geo blocking: The importance of price and service transparency across markets
11:00 am - 11:20 am
KEYNOTE– CHIEF MARKETING OFFICER - How to use predictive analytics to take your customer segmentation to new heights that enable you to have tailored conversations with your target audience
Mikael Lenneryd -
CMO,
Apoteket
• How to make the transition from cookie-based tracking to people-based marketing
• How the industry is shifting from third party data to first party data to gain more accuracy and increase consumer trust
• How to build an successful measurement framework and KPIs that show the effectiveness of your personalised marketing strategies
11:20 am - 12:00 pm
Morning networking break / Pre-arranged 1-2-1 meetings
Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers.
STREAMS
Tedd Evers, Founder & CEO, TripTuner
UX STREAM Attracting, Engaging & Retaining Customers
12:00 pm - 12:20 pm CASE STUDY: Knowing you customers inside out: How Gents is leveraging predictive analytics to segment and build more effective personalised messaging campaigns to increase its sales Jenny Rydhström - Founder, Gents• How to measure the effectiveness of your personalisation initiatives across all channels in order to gain a clearer picture of the impact of your bottom line
• How to avoid the pitfalls of misinterpreting data to ensure personalisation remains as effective as possible
• How to avoid the inadequacy of general assumptions based marketing that doesn’t take you any where!
UX STREAM Attracting, Engaging & Retaining Customers
12:20 pm - 12:40 pm CASE STUDY: Getting ready for the marketplace model: How to prepare your business for entering the marketplace model Ina Halvorsen Seim - Vice President Digital Sales & E-commerce, Orkla
DATA STREAM Turning Customer Insights Into Marketing Action
12:00 pm - 12:20 pm CASE STUDY: Moving from product marketing, to audience marketing: How strategy & connected data increase marketing ROI and create a better customers experience Marco Roncaglio - Global Head of Digital, CRM & Omnichannel Brand Activation, Philips
DATA STREAM Turning Customer Insights Into Marketing Action
12:20 pm - 12:40 pm CASE STUDY: Business in the fast lane: How data can help you respond to customer and market needs to navigate the future in order to monitor the speed of your business and drive customer satisfaction Ed Mauser - Head of Technology Video Analytics, CGI
INTERACTIVE STREAM - Workshop
12:00 pm - 1:00 pm WORKSHOP: Brands and Global Expansion – Actionable Insights to Succeed Internationally Elliott Jacobs - Director, Agency and Commerce Consulting, LiveArea EMEAINTERACTIVE STREAM - Workshop
12:00 pm - 1:00 pm WORKSHOP: The future is now! Are you ready? Brands need to engage customers in a deeper, more meaningful way. Join us to find out how we make our communications more relevant using technology that is now available to us Frederik Madsen - EMEA Sales Consultant, DotdigitalFrederik Madsen
EMEA Sales ConsultantDotdigital
DEDICATED 1-2-1 MEETINGS
12:00 pm - 1:00 pm From personalisation to payment solutions, relax in the eTail lounge away from the crowd, and engage with the solution providers sharing the latest innovations shaping the customer buying journeyTedd Evers, Founder & CEO, TripTuner
eCOMMERCE STREAM DEBATING THE NEED FOR MARKETPLACES
12:40 pm - 1:20 pm PANEL DISCUSSION - When you sell through marketplaces your brand identity is not compromised Tedd Evers - Founder & CEO, TripTuner Jake Estes - Solutions Engineer, Avalara Emil Bernt - Market Place Commercial Specialist, VELUX Lars Poulsen - Global Key Account Manager, Nilfisk• How to choose the right marketplace for your business that aligns with the nature of your product
• How to use marketplaces to offer customers faster checkout, localised currency conversion and mobile purchasing through an established and trusted platform
• How to take advantage of working with a local partner that can guarantee a seamless shopping experience and maximise conversions
• How to tackle the challenge of controlling brand experience and image when selling through a partner
Michelle Beeson, Digital Analyst, Forrester Research
UX STREAM BECOMING CUSTOMER CENTRIC
12:40 pm - 1:00 pm CASE STUDY: Learn how Albatros Travel - an award winning travel agency - used digital tools and a customer centric approach to keep customers coming back Thomas Stack - Head of Customer Experience, Albatros Travel
UX STREAM BECOMING CUSTOMER CENTRIC
1:00 pm - 1:20 pm CASE STUDY: How Boozt is using AI to build a recommendation engine to increase shopper conversion rates, and average order size and drive greater customer loyalty Alec Havéus - CRM Proyect Manager, Boozt Fashion AB• How to take cross-selling and up-selling with advance recommendations to the next level
• How can AI empower your online business to be more accurate and offer more relevant product recommendations to your online shoppers
• How to take advantage of cross selling to enhance the customer experience when buying in your web shop
• How to recommend products that will really benefit your customers
1:20 pm - 2:20 pm
Networking Lunch
After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers
1:20 pm - 2:20 pm
HELSINKY ROOM: BounceX Lunch Masterclass: Why marketers need to get identity resolution right for their brand
Laith Amini -
Director of Business Development,
BounceX
Today’s consumer moves fluidly between screens, devices and touchpoint. The ability to confidently identify customers is mission-critical for marketers.
Identity resolution is foundational for uncovering customer insights. It requires collecting and connecting matching data to individual customers and then activating that data to engage them at the right time with the right message. However, what does it take for brands to create a successful strategy for their identity resolution focus? Join BounceX as we discuss how brands can get identity resolution right
Tedd Evers, Founder & CEO, TripTuner
DELIVERY STREAM Driving Traffic
2:20 pm - 2:40 pm CASE STUDY: The Digital Strategy that has transformed Meliá Hotels International to reach Spain´s top 10 most influential IBEX 35 companies on social media Santiago Garcia Solimei - Global Director of Social Media, Meliá Hotels International- The impact of Social Media in today´s digital traveler
- How Meliá has implemented a Social First Content strategy
- The use of Digital Influencers and User Generated Content as key part of it´s brands ‘messaging
- Use of Social Media Content in other digital platforms and the offline space
- Humanizing the company through an internal Digital Ambassador program
- The role of a Social CEO
- The path to the creation of a Social Culture
DELIVERY STREAM Driving Traffic
2:40 pm - 3:05 pm CASE STUDY: How to drive growth through people based marketing and performance based PR Carl-Christian Dyrssen - Partner, CUBE- A Human Centric Agency
UX STREAM Attracting, Engaging & Retaining Customers
2:20 pm - 2:40 pm CASE STUDY: How to implement a subscription business model that strengthens customer loyalty and increases their lifetime value Johanna Sarviharju - Chief Experience Officer, Reima
UX STREAM Attracting, Engaging & Retaining Customers
2:40 pm - 3:05 pm CASE STUDY: How Coop Sweden is removing friction from the purchase and fulfilment stages to boost the customer experience and maximise profitability Claes Hessell - Head of Online, Coop Sweden· How to design your last mile delivery model to achieve fast, convenient and cost-effective deliveries promised to your customers
· Aligning customer expectations and fulfilment reality: How do we put the customer at the heart of everything we do while maintaining margins
· Analysing the impact of different delivery options on conversion and sales: How to manage e-commerce fulfilment and deliveries to maximise profitability and growth?
· How can click and collect be taken to the next level to enhance the omni-channel experience, increase sales and reduce transportation costs?
3:00 pm - 3:05 pm
5 MIN TRANSITION TO ROUNDTABLE DISCUSSIONS
3:05 pm - 3:50 pm
CONVERSATIONS ROUNDTABLES: Connect with your retail peers from similar sized organisations to address common challenges
Henrik Salicath -
CEO,
Fiftytwo
Øyvind Haagensen -
Director eCommerce & Retail,
Active Brands
Lisa Karlsson Bruzelius -
CCO,
Resia
Nathalie Brogaard Jensen -
Head of Digital & eCommerce,
GUBI
Jenny Gejke -
Head of Digital Channels,
SJ
Ida Josefsson -
Head of Strategy and Innovation, Channel development,
SJ
Michella Raun Hesselberg -
Head of Digital,
DSB
Arnoldo Cabrera -
Digital Optimization Manger,
IKEA
Kåre Berenthz-Nicolaisen -
Head of Digital,
Arla Foods
Adam Chaszczynski -
Social media specialist,
Prat PR
1-AI and dynamic pricing are now moving into e- and retail – How to prepare your business: Henrik Salicath, CEO, Fiftytwo
2-Channels Conflict: How to balance wholes sales and B2C from a brand perspective: Øyvind Haagensen, Director eCommerce & Retail, Active Brands
3-Believing in the personal touch: What is the role of human interaction in the travel industry today and how important is it to customers in the age of digitalization: Lisa Karlsson Bruzelius, CCO, Resia
4-How social media is offering amazing opportunities to marketers not just to engage and build deeper relationships, with their clients, but also to sell directly to them: Nathalie Brogaard Jensen , Digital & eCommerce Director, GUBI; Adam Chaszczynski, Social Media Manager, Prat PR
5-How can we truly live out mobile first working with omnichannel: Jenny Gejke, Head of Digital Channels, SJ; Ida Josefsson, Head of Strategy and Innovation, Channel development, SJ; Michella Raun Hesselberg, Head of Digital, DSB; Arnoldo Cabrera, Digital Optimization Manager, Ikea
6-How to drive fruitful collaborations between brands and etailers that generates shared value:Kåre Berenthz-Nicolaisen, Head of Digital, Arla Food
3:50 pm - 4:30 pm
Afternoon Networking Break/ Pre-arranged 1-2-1 meetings. Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers.
Planning For Future Growth
4:30 pm - 4:50 pm
eCommerce for the Future. Technology, Customer and Partnering in the Age of Assistance
Davide Tararbra -
Head of Retail for Northern Europe,
Google
A walkthrough changing trends in e-commerce, on the aspects that remain the same, and a look at some examples of Nordics companies who are leveraging technology to understand and serve consumers in the age of assistance.
