eTail Nordic 2025

2025

Speakers

2023 eTail Nordic Advisory Board

Julia Paulsen, Director of eCommerce Nordics at Elkjøp

Julia Paulsen

Director of eCommerce Nordics
Elkjøp

Memo Dervishogullari, Director of Loyalty Analytics at Circle K

Memo Dervishogullari

Director of Loyalty Analytics
Circle K

Karin Friis, Head of Loyalty and Campaigns at Coop Sverige

Karin Friis

Head of Loyalty and Campaigns
Coop Sverige

Mikael Lenneryd, Chief Marketing Officer at Apoteket

Mikael Lenneryd

Chief Marketing Officer
Apoteket

Claes Hessel, Head of Online and Customer Support at Apotek Hjärtat

Claes Hessel

Head of Online and Customer Support
Apotek Hjärtat

Martin Andersen, Digital Transformation Lead at L’Oreal

Martin Andersen

Digital Transformation Lead
L’Oreal

2023 Speakers

Farzin Saber, VP Digital Project Office at Ikea

Farzin Saber

VP Digital Project Office
Ikea

Mei Chen, Head of Luxury and Fashion at Alibaba

Mei Chen

Head of Luxury and Fashion
Alibaba

Kenneth Holm Nørgaard, Head of Salling eCommerce and Digital at Salling

Kenneth Holm Nørgaard

Head of Salling eCommerce and Digital
Salling

Julia Paulsen, Director of eCommerce Nordics at Elkjøp

Julia Paulsen

Director of eCommerce Nordics
Elkjøp

Mikael Lenneryd, Chief Marketing Officer at Apoteket

Mikael Lenneryd

Chief Marketing Officer
Apoteket

Memo Dervishogullari, Director of Loyalty Analytics at Circle K

Memo Dervishogullari

Director of Loyalty Analytics
Circle K

Claes Hessel, Head of Online and Customer Support at Apotek Hjärtat

Claes Hessel

Head of Online and Customer Support
Apotek Hjärtat

Nina Petersén, Head of Customer Loyalty at Stockmann

Nina Petersén

Head of Customer Loyalty
Stockmann

Andreas Boerner, Director of eCommerce Operations at Husqvarna Group

Andreas Boerner

Director of eCommerce Operations
Husqvarna Group

Magnus Parnebring, Head of Online Sales at Byggmax

Magnus Parnebring

Head of Online Sales
Byggmax

Sandra Klackenborn, Head of Sustainability at Dustin

Sandra Klackenborn

Head of Sustainability
Dustin

Martin Andersen, Head of Digital at Sony

Martin Andersen

Head of Digital
Sony

Jøran Bakkeby, Head of eCommerce Emerging Channels at Carlsberg

Jøran Bakkeby

Head of eCommerce Emerging Channels
Carlsberg

Axel Sundberg, Country Manager Sweden and Finland at Reckitt

Axel Sundberg

Country Manager Sweden and Finland
Reckitt

Martin Knutson, Chief Technology Officer at Kjell & Company

Martin Knutson

Chief Technology Officer
Kjell & Company

Doug Gardner, Chief Information Officer at Flying Tiger Copenhagen

Doug Gardner

Chief Information Officer
Flying Tiger Copenhagen

Jesper Jensen, Media and Marketing Director at Boozt.com

Jesper Jensen

Media and Marketing Director
Boozt.com

Andreas Drougge, Chief Technology Officer at Bubbleroom

Andreas Drougge

Chief Technology Officer
Bubbleroom

Tommy Ivarsson, Deputy Chief Technology Officer at CDON

Tommy Ivarsson

Deputy Chief Technology Officer
CDON

Johanna Sarviharju, Chief Experience Officer at Reima Group

Johanna Sarviharju

Chief Experience Officer
Reima Group

Minna Laine, Head of Omnichannel at Stockmann

Minna Laine

Head of Omnichannel
Stockmann

Thomas Geitzenauer, Head of CRM Development at Peek & Cloppenburg

Thomas Geitzenauer

Head of CRM Development
Peek & Cloppenburg

Marcos Alexander Lemus, Head of Social Media at Unisport

Marcos Alexander Lemus

Head of Social Media
Unisport

Mario Hiis, Head of eCommerce –Europe at SWIMS

Mario Hiis

Head of eCommerce –Europe
SWIMS

Susanna Pahkala, Chief Online Sales and Marketing Officer at Kotipizza Group

Susanna Pahkala

Chief Online Sales and Marketing Officer
Kotipizza Group

Jesper Gylling Olsen, Director International Brands, HTH Køkkener & uno form at Nobia

Jesper Gylling Olsen

Director International Brands, HTH Køkkener & uno form
Nobia

Adam Brostrøm, eCommerce and Marketing Director at Kjær & Sommerfeldt

Adam Brostrøm

eCommerce and Marketing Director
Kjær & Sommerfeldt

Johan Larsson, Performance Marketing Director at Exxentric

Johan Larsson

Performance Marketing Director
Exxentric

Maja Karlsson de la Rosa, Global DTC Director at J Lindeburg

Maja Karlsson de la Rosa

Global DTC Director
J Lindeburg

Justine Richards, Head of eCommerce at Tiger of Sweden

Justine Richards

Head of eCommerce
Tiger of Sweden

Mikkel Freieselben, Country General Manager - Denmark at Wolt Market

Mikkel Freieselben

Country General Manager - Denmark
Wolt Market

Ton Baks, Insights Manager at Flying Tiger Copenhagen

Ton Baks

Insights Manager
Flying Tiger Copenhagen

Anders Jonsson, Head of eCommerce at Eva Solo

Anders Jonsson

Head of eCommerce
Eva Solo

Frederick Borg Arve, Head of Loyalty at Salling Group

Frederick Borg Arve

Head of Loyalty
Salling Group

Fabio Baum, General Manager Benelux & Nordics at Zalando

Fabio Baum

General Manager Benelux & Nordics
Zalando

Gina Theman, eCommerce Manager at Polarn O. Pyret

Gina Theman

eCommerce Manager
Polarn O. Pyret

Mary-Ann Cabiao, Marketing Manager EMEA at SWIMS

Mary-Ann Cabiao

Marketing Manager EMEA
SWIMS

Jonas Åkermark, eCommerce and Digital Business Director at Husqvarna Group

Jonas Åkermark

eCommerce and Digital Business Director
Husqvarna Group

Mikki Inkeroinen, Chief Digital Growth Officer at Reima Group

Mikki Inkeroinen

Chief Digital Growth Officer
Reima Group

Jesper Lindeberg, Head of CRM at Miinto

Jesper Lindeberg

Head of CRM
Miinto

Heini Nuutinen, Loyalty and Customer Experience Manager at Kotipizza Group

Heini Nuutinen

Loyalty and Customer Experience Manager
Kotipizza Group

Ann Kirstine Havsteen, Head of European Loyalty at Circle K

Ann Kirstine Havsteen

Head of European Loyalty
Circle K

Annie Karlsson, Chief Commercial Officer at Bemz

Annie Karlsson

Chief Commercial Officer
Bemz

Nicholas Bálint, Head of Live Commerce at Kjell & Company

Nicholas Bálint

Head of Live Commerce
Kjell & Company

Irena Radokanović, CRM and Customer Engagement Manager at A1 Serbia

Irena Radokanović

CRM and Customer Engagement Manager
A1 Serbia

Pradip Lal, Senior Product Marketing Manager at Cloudinary

Pradip Lal

Senior Product Marketing Manager
Cloudinary

Henk Mensinga, Head of Digital Transformation at Youwe

Henk Mensinga

Head of Digital Transformation
Youwe

Arup Ghose, Head of Social Commerce at Bazaarvoice

Arup Ghose

Head of Social Commerce
Bazaarvoice

Lukas Ekberg, Manager, Market Development at Mastercard

Lukas Ekberg

Manager, Market Development
Mastercard

Nasser Sahlool, Senior Vice President, Client Strategy at DAC

Nasser Sahlool

Senior Vice President, Client Strategy
DAC

Benjamin Faust, Tax Technology Leader at Avalara

Benjamin Faust

Tax Technology Leader
Avalara

Margreet Brenkman, Head of Northern Europe at Stripe

Margreet Brenkman

Head of Northern Europe
Stripe

Thomas Svensson, Head of Partnerships and eCommerce Expert at Svea

Thomas Svensson

Head of Partnerships and eCommerce Expert
Svea

Tim Lomborg, Regional Managing Director at Awin

Tim Lomborg

Regional Managing Director
Awin

Martin Ask, Senior Sales Director at Fact Finder

Martin Ask

Senior Sales Director
Fact Finder

Yasser Shabbir Sveder, Head of E-Commerce at Stenströms

Yasser Shabbir Sveder

Head of E-Commerce
Stenströms

Hardip Shokar, Head of Partnerships at Ocado

Hardip Shokar

Head of Partnerships
Ocado

Jakob Kristoffersen, Customer Service Director at Boozt

Jakob Kristoffersen

Customer Service Director
Boozt

Nina Persson, Country Lead - Nordics at BigCommerce

Nina Persson

Country Lead - Nordics
BigCommerce

Brianna Horn, Team Lead Customer Success at Shipup

Brianna Horn

Team Lead Customer Success
Shipup

Jakob Kristoffersen, Customer Service Director at Boozt

Jakob Kristoffersen

Customer Service Director
Boozt

Ugo Paties, Customer Operations Specialist at Withings

Ugo Paties

Customer Operations Specialist
Withings

Taha Fazlhashemi, Vice President, Business Development at Mastercard

Taha Fazlhashemi

Vice President, Business Development
Mastercard

Grégoire Lafitte, Data Operations Technical Lead at Withings

Grégoire Lafitte

Data Operations Technical Lead
Withings

Pernille Børjesson, D-Commerce Lead at Mars

Pernille Børjesson

D-Commerce Lead
Mars

2023 Chairpersons

Rocky af Ekenstam Brennicke

Brand & Marketing Executive
Brennicke AB

Eminé Olausson Fourounjieva, Digital Transformation Executive at Digital Transformation for Humans

Eminé Olausson Fourounjieva

Digital Transformation Executive
Digital Transformation for Humans

Nicklas Larsen, Founder of DTC Growth Partner-firm at Larsen Digital

Nicklas Larsen

Founder of DTC Growth Partner-firm
Larsen Digital

2023 Industry Experts

Sille Krukow, Nudge & Behavioural Design Expert at Krukow

Sille Krukow

Nudge & Behavioural Design Expert
Krukow

Alexander Harald, Behavioural Design Strategist at Krukow

Alexander Harald

Behavioural Design Strategist
Krukow

Matt Swain, Personal Branding Expert at MATT SWAIN

Matt Swain

Personal Branding Expert
MATT SWAIN

We're always looking ahead to book a roster of inspiring speakers. Contact us today to reserve your spot.

Want to see who spoke previously? View the list here.

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