Day 2 | 8th October
- Identify where journeys break down using heatmaps, session replay, and advanced journey analytics
- Learn how data modelling (e.g., micro-conversions, scroll depth, interaction heat) helps prioritise high-impact changes
- See how teams are building full-funnel dashboards that tie customer intent to performance — from campaign entry to purchase
- Explore how leading brands are setting conversion KPIs that reflect lifetime value and not just last-click attribution
Check out the incredible speaker line-up to see who will be joining Martha.
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