Martha Siqueira
Senior Data Analytics Specialist BooztOriginally from São Paulo, Brazil, with experience across diverse industries and key positions at leading advertising agencies such as Publicis Groupe, Isobar/Dentsu, DM9, Africa and WMcCann. Over 17 years of expertise in digital analytics and data intelligence, including around 7 years in the leadership of multidisciplinary teams. Currently working as a Senior Data Analytics Specialist at Boozt, based in Sweden.
Day 2 | 8th October
12:10 PM Case Study: How we used full-funnel data and onsite tools to measure and improve the performance of your user journey
- Identify where journeys break down using heatmaps, session replay, and advanced journey analytics
- Learn how data modelling (e.g., micro-conversions, scroll depth, interaction heat) helps prioritise high-impact changes
- See how teams are building full-funnel dashboards that tie customer intent to performance — from campaign entry to purchase
- Explore how leading brands are setting conversion KPIs that reflect lifetime value and not just last-click attribution
Check out the incredible speaker line-up to see who will be joining Martha.
Download The Latest Agenda