eTail Nordic 2019

02 - 03 October, 2019

Radisson Blu Scandinavia Hotel, Copenhagen


Jacob Jungbeck, Head of Customer Insights at KICKS

Jacob Jungbeck

Head of Customer Insights

Check out the incredible speaker line-up to see who will be joining Jacob.

Download The Latest Agenda

Agenda Day 2 - Thursday 3 October 2019

Thursday, October 3rd, 2019

11:25 AM CASE STUDY: Winning the direct-to-customer conversation: How to personalise your customer’s shopping experience to stand out from the crowd in a highly competitive environment

• How to create an effective 1:1 personalisation roadmap that helps you to engage with your customer directly
• How to think of your entire funnel as a personal conversation from early on to increase your responses
• How to track every action that your customer does along the sales funnel to help you to better understand how to personalise their experience next time 
• How to build different personalisation scenarios to know who we are talking to and what to personalise